Current Gold Spot Price: ¤1,258.14 per oz.

Introducing Financial
Fitness Bullion Reserve

In the words of author Fred Schwed, “The science of economics has reached a point where further confusion is impossible.” Nowhere is this more evident, perhaps, than in the consideration of whether or not individuals should own gold as part of their investment portfolio.

Some say gold is a “barbaric relic” and not an asset at all because it doesn’t produce anything, pays no interest, and offers no dividends.

Others say gold is the best true store of value and a sure protection against the risk of loss of purchasing power inherent in the fiat currencies of the world.

As with most things, it is possible to find vehement opinions at the opposite of extremes. If, having faced this confusing array of input, you’ve made the decision to add physical gold bullion to your own holdings, we invite you to consider the Financial Fitness Bullion

Reserve as your trusted source for:

  • Certified
  • Convenient
  • Competitively priced (meaning low commissioned)
  • Elegantly packaged

Physical gold. Available for a one-time purchase, or as part of an ongoing accumulation program, or both, Financial Fitness Bullion Reserve products allow you to search no further for trustworthy, real, physical gold.

Gold in Small Amounts

Gold can be purchased around the world in a wide range of sizes or denominations, from fractions of a gram up to large bars of several hundred ounces. There are many reasons to consider owning gold in smaller sizes.

Among these is affordability. Many people can afford to buy a single gram of gold, but buying an ounce (or even larger size) requires a substantial investment of money that just may not be possible for most.

The next consideration is one of concentration of value. The smaller sizes are advantageous in the event the “dollar price” of gold rises precipitously. Under such a condition some people may feel it unwise to have too much value tied up in just one item.

Resale ability is another factor. The larger the value of one single unit of gold, the harder it may be to sell because fewer buyers may be financially capable of paying the larger price.

There is also advantage in the utility of smaller amounts of gold. In calamity scenarios in which gold would be used to buy necessities, smaller amounts could be more spendable and more readily accepted for mundane daily staples.

Additionally, portability is a consideration. Smaller amounts of gold are easily carried, while larger sizes are heavy and bulky.

The disadvantage of buying smaller amounts of gold is that the commissions as a percentage of the overall amount of gold purchased end up being higher.

With the introduction of this program we are beginning by making the smaller denominations of gold available first because we believe, for all the above reasons, the market demand is there for these products.

Again, consider your own particular financial situation, obtain independent counsel, and come to your own conclusions about what may be best for you.

Gold Accumulation Program

As we explain in our Beyond Financial Fitness materials, individuals are much more likely to accomplish something over the long term when they put systems in place to make things automatic, simple, and easy. This is especially true with putting money to productive long-term use. Dollar Cost Averaging is a term that describes continually investing on a regular basis over an extended period of time. It turns good intentions into long term habits.

But There's More

Dollar Cost Averaging also allows the investor to largely disconnect from the daily fluctuations of market prices of the assets they’re buying, eliminating guesswork and market timing concerns. Dollar Cost Average investors don’t have to freak out if the price drops, or get overly exuberant if it goes up. After all, prices move all the time (and gold is no different). By buying consistently over time, one catches prices at highs and lows, but over time, gets to take advantage of the overall long term trend of the market.

For these reasons we offer the Financial Fitness Bullion Reserve Gold Accumulation program. Simply enroll and indicate the number of gold gram cards you’d like to regularly receive and we’ll ship them to you each month. That’s it! You can then rest easy knowing you’ve got certified physical gold accumulating more and more over time.

Interesting Facts About Gold

It is estimated that the total amount of above ground gold in the world, if melted and formed into a cube, would measure approximately 67 feet by 67 feet by 67 feet. (Source: BBC News Magazine, April 1, 2013)

Gold is becoming more and more useful in industrial processes (with approximately 300 tonnes of annual consumption in the electronics sector ). Harvesting the gold used in circuitry and other technologies is too costly or laborious and therefore in many cases recycling is not returning gold to the above ground supply. (Source: World Gold Council: Why Gold?

The Federal Reserve Bank of New York holds the world's largest accumulation of monetary gold. The vault is 25 meters (80 feet) beneath the street and holds $147 billion worth of gold bullion. (Source: American Museum of Natural History, “Gold Fun Facts”)

The “troy ounce” of gold comes from the French town of Troyes, which first created a system of weights in the Middle Ages used for precious metals and gems. One troy ounce is 480 grains. A grain is exactly 64.79892 mg. (Source: Random Facts: 50 Random Facts About Gold.

The largest piece of gold in the world is a gold brick that weighs 250 kg or 551lbs. (Source:

Here Is What Some Of Our Satisfied Fans Are
Saying About Financial Fitness Bullion Reserve:

Here Is How The Purchasing
Price of Gold Works:
Spot Price + Commission = Your Purchase Price

Spot Price = this is the up-to-the-moment international price of gold based upon open market activity. Since gold trades on commodity exchanges (and elsewhere) its price fluctuates constantly based upon the buying and selling activity in those markets all over the world every business day. The current spot price can easily be found by consulting any financial market report, and it will also be displayed on our website on the shopping cart page on which you can purchase your gold. If you are making your purchase through our website, you will know the spot price you have “locked in” with your purchase before you click the final “buy” confirmation. Otherwise, the person receiving this form from you can let you know at the time he or she places the order on your behalf. In either case, you will also receive an immediate email confirmation of your purchase and the exact cost of your gold.

Commission = this is the amount we charge to cover our costs of obtaining, inventorying, securing, verifying, handling, packaging, and administering the sale of the gold. We are committed to being a low commission leader in the industry for gold in the sizes we sell.

Shipping and Handling = we charge a competitive, low rate of shipping and handling, requiring a signature by an adult at the time of arrival of your purchase. This protects your investment and gives you assurance that only you will receive your gold.

Additionally, FREE SHIPPING and HANDLING is automatically given for orders of 6 or more cards at one time.

Sales Tax = state and local sales taxes may apply.

What Do You Do Next?

  1. Decide if you want to make a one-time purchase, and if so, how many cards? (6 or more cards and we’ll give you free shipping!)
  2. Or/also, decide if you’d like to enroll in an ongoing accumulation program, wherein you’ll receive the number of cards you specify automatically each month
  3. You will also want to be sure to familiarize yourself with our Terms and Conditions

1 Gram Gold Card

Contains 1 gram (0.03215 oz) of .9999 fine Gold

Current Gold Spot Price:

¤1,258.14  per oz.

Your 1 Gram Card:

0 - 9
10 - 24

*Available in the USA and Canada Only
Buy Now!

Federal Trade Commission Consumer Information

Investing in Gold


You see the ads on TV and online, and you hear them on the radio: they tout gold as a solid investment. It's true that people sometimes use gold to diversify their investment portfolio: it can help hedge against inflation and economic uncertainty. But how much gold to buy, in what form, at what price, and from whom, are important questions to answer before you make that investment.

The Federal Trade Commission (FTC), the nation's consumer protection agency, says if you are interested in buying gold, do some digging before investing. Some gold promoters don't deliver what they promise, and may push people into an investment that isn't right for them.

All Gold is Not Created Equal

You can buy gold in a variety of forms:

Gold Stocks and Funds – Buying stock in a gold mining firm or buying into a mutual fund that invests in gold bullion is a common way to invest in gold. Most brokerage firms buy and sell these financial instruments. Gold stocks and mutual funds may offer more liquidity than actual gold, and there's no need for an investor to store or protect gold investments purchased in this form. That said, any gold stock or mutual fund investment may carry inherent risk and may drop in value regardless of the price of gold.

Gold stocks and funds should only be purchased from licensed commodity brokers. You can check the registration status and disciplinary history of any futures firm or broker by contacting the National Futures Association (NFA).

Bullion and Bullion Coins – Bullion is a bulk quantity of precious metal, usually gold, platinum, or silver, assessed by weight and typically cast as ingots or bars. Dealers and some banks and brokerages sell bullion. Bullion coins are struck from precious metal – usually gold, platinum, or silver – and kept as an investment. They are not used in daily commerce. The value of bullion coins is determined mostly by their precious metals content rather than by rarity and condition. Prices may change throughout the day, depending on the prices for precious metals in the world markets. Coin dealers and some banks, brokerage firms, and precious metal dealers buy and sell bullion coins. The U.S. Mint has produced gold and silver bullion coins for investment purposes since 1986 and began producing platinum bullion coins in 1997. The U.S. Mint guarantees the precious metal weight, content, and purity of the coins they produce.

Collectible Coins– These coins have some historic or aesthetic value to coin collectors. Most collectible coins have a market value that exceeds their face value or their metal content. This collectible value is often called numismatic value. The coin dealers who sell collectible coins often have valuable coins graded by professional services, but grading can be subjective.

Facts About Buying Gold

Regardless of the form of gold you may invest in, consider these universal truths:

  • The price of gold fluctuates over time. There is no guarantee that gold will increase – or even maintain – its value.
  • The prices coin dealers, banks, brokerage firms, and precious metals dealers charge for gold products, like bullion and coins, are almost always higher than the value of the gold the products contain. So it's wise to compare prices before making a purchase.
  • Some sellers say that the government may confiscate gold. Others say that "reportable" transactions lead to confiscation. Yet other sellers claim that modern bullion coins produced by the U.S. Mint are subject to confiscation while historic or collectible coins aren't. These claims sometimes lead people to buy historic coins at prices that exceed their value. No current federal law or Treasury Department regulation supports any of these claims.

Investigate Before You Invest

Whether you are buying gold stocks and funds, bullion and bullion coins, or collectible coins, the FTC says do your homework first:

  • If you are buying bullion coins or collectible coins, ask for the coin's melt value – the basic intrinsic bullion value of a coin if it were melted and sold. The melt value for virtually all bullion coins and collectible coins is widely available.
  • Consult with a reputable dealer or financial advisor you trust who has specialized knowledge.
  • Get an independent appraisal of the specific gold product you're considering. The seller's appraisal might be inflated.
  • Consider additional costs. You may need to buy insurance, a safe deposit box, or rent offsite storage to safeguard bullion. These costs will cut into the investment potential of bullion.
  • Some sellers deliver bullion or bars to a secured facility rather than to a consumer. When you buy metals without taking delivery, take extra precautions to ensure that the metal exists, is of the quality described, and is properly insured.
  • Walk away from sales pitches that minimize risk or sales representatives who claim that risk disclosures are mere formalities. Reputable sales reps are upfront about the risk of particular investments. Always get a receipt for your transaction.
  • Refuse to "act now." Any sales pitch that urges you to buy immediately is a signal to walk away and hold on to your money.
  • Check out the seller by entering the company's name in a search engine online. Read about other people's experiences with the company. Try to communicate offline if possible to clarify any details. In addition, contact your state Attorney General and local consumer protection agency. This kind of research is prudent, although it isn't fool-proof: it may be too soon for someone to realize they've been defrauded or to have lodged a complaint with the authorities.

A Word About Endorsements

Promoters often use celebrities and high-profile personalities to tout their products. When someone says, "Invest in or buy gold with company ABC," think about what they're getting out of the deal. The fact is, many endorsers are paid by the company behind the product.

For More Information

Read these publications from the FTC at for more information and guidance about investing in particular gold products:

Check these websites for additional information: